FEATURED ARTICLE
This performance specialist shop finds new value as an agency for agencies
Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them.
3/13/25Inc. Names Alison Monk, CEO, Eden Collective to its 2025 Female Founders 500 List
Inc.’s eighth annual Female Founders list highlights the nation’s top business leaders who challenge the status quo to tackle some of the world’s biggest problems.
2/10/25Marketing Outcomes Vs. Business Outcomes: Recognizing the Breaking Point
Measuring success or just measuring? Too many brands get stuck optimizing for platform KPIs that look good on a dashboard but aren't actually moving the business forward.
1/21/25DTC Briefing: TikTok’s wild week caused chaos and uncertainty for startups
What if your biggest audience disappeared overnight—where would you find them next?
12/20/24Platform aspirations, legacy limitations: the agency holdco dilemma
Agencies and platforms are built on fundamentally different business models, yet the myth of “agencies as platforms” persists.
12/9/24Omnicom-IPG—the industry reacts
Advertising execs weigh in on what will be the biggest ripple effects of the largest agency deal ever, should it go through.
12/5/24Advertising Is Being Lost in Translation
On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today.
11/29/24Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care.
12/24Advertising Metrics Unmasked: Bridging the Gap Between Metrics and Meaning
Once an ad campaign is live, every decision a marketer makes counts—yet many of those decisions are built on muddied metrics. The semantic confusion surrounding certain terms creates a gap between what looks good on paper and what actually drives performance.
11/18/24Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now.
11/1/24Brands are preparing their ad strategies for a week of post-election uncertainty
The U.S. presidential election is set to take place this Tuesday, and brands and agencies are planning for an extended period of uncertainty.
8/29/24D2C brands: design for impact, not attribution
Marketing has more to prove than ever, starting with whether it works at all. This is particularly true for D2C marketers, whose efforts often get scrutinized on a weekly or even daily basis.
8/20/246 takeaways from Ad Age’s Leading Women event
Tips for how to lead a company during personal crisis and how to find the courage to show up authentically at work.
8/1/24CMO Perspectives: Chris Novak of Eden Collective on where to assign your marketing budget and why
Frequency is a crucial component in planning a media buy. If you’re looking to maintain awareness, a lower frequency might suffice. However, if the goal is to gain consideration or purchase intent, you might increase the frequency.
7/3/24This performance specialist shop finds new value as an agency for agencies
Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them.
5/13/24How Alison Monk of Eden Collective, Owns It
On this week's episode of Own It, we’re talking to Alison Monk from Eden Collective. Her resume is a Who’s Who of the advertising and media business. Edelman, Mercury, Price Waterhouse Cooper, Grey, Conde Naste, Merkle.
5/2/24Is it really survival of the cheapest in today’s adland?
Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
Why you didn’t see a Farmer’s Dog ad in this year’s Super Bowl
Throughout 2023 and into 2024, The Farmer’s Dog strategically invested in spots during high profile events to maintain top of mind awareness. The result? The brand experienced such sustained success that it did not see the need to run another ad in this year’s Super Bowl.
How The Farmer’s Dog reinvented its TV measurement models
Discover how The Farmer’s Dog accelerated growth through its strategic partnership with Eden Collective, optimizing efficiency by adapting measurement models.
1/6/22This performance media agency is winning business by applying old-school knowledge to new-school execution
Alison Monk’s various executive roles in the agency business have given her a body of knowledge that straddles offline media, and the traditional ways of delivering results for clients that come along with it.
11/22/21From performance media to media performance
With the advent of digital marketing, the concept of Performance Media took hold. Marketers for hospitality organizations quickly started to rely on deterministic connections based on cookies to understand exactly who had been exposed to their media and the actions that their guests took after exposure.
