FEATURED ARTICLE
This performance specialist shop finds new value as an agency for agencies
Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them.
9/18/24Performance marketing is a dead-end
How digital-first brands can turn before it’s too late.
8/29/24D2C brands: design for impact, not attribution
Marketing has more to prove than ever, starting with whether it works at all. This is particularly true for D2C marketers, whose efforts often get scrutinized on a weekly or even daily basis.
8/20/246 takeaways from Ad Age’s Leading Women event
Tips for how to lead a company during personal crisis and how to find the courage to show up authentically at work.
8/1/24CMO Perspectives: Chris Novak of Eden Collective on where to assign your marketing budget and why
Frequency is a crucial component in planning a media buy. If you’re looking to maintain awareness, a lower frequency might suffice. However, if the goal is to gain consideration or purchase intent, you might increase the frequency.
7/3/24This performance specialist shop finds new value as an agency for agencies
Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them.
5/13/24How Alison Monk of Eden Collective, Owns It
On this week's episode of Own It, we’re talking to Alison Monk from Eden Collective. Her resume is a Who’s Who of the advertising and media business. Edelman, Mercury, Price Waterhouse Cooper, Grey, Conde Naste, Merkle.
5/2/24Is it really survival of the cheapest in today’s adland?
Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
Why you didn’t see a Farmer’s Dog ad in this year’s Super Bowl
Throughout 2023 and into 2024, The Farmer’s Dog strategically invested in spots during high profile events to maintain top of mind awareness. The result? The brand experienced such sustained success that it did not see the need to run another ad in this year’s Super Bowl.
How The Farmer’s Dog reinvented its TV measurement models
Discover how The Farmer’s Dog accelerated growth through its strategic partnership with Eden Collective, optimizing efficiency by adapting measurement models.
1/6/22This performance media agency is winning business by applying old-school knowledge to new-school execution
Alison Monk’s various executive roles in the agency business have given her a body of knowledge that straddles offline media, and the traditional ways of delivering results for clients that come along with it.
11/22/21From performance media to media performance
With the advent of digital marketing, the concept of Performance Media took hold. Marketers for hospitality organizations quickly started to rely on deterministic connections based on cookies to understand exactly who had been exposed to their media and the actions that their guests took after exposure.
